Commercial 3

Commercial 3- Head and Shoulders Troy Polamalu Commercial

In the head and shoulders commercial, the spot features Troy Polamalu, a NFL Steelers player. The commercial first shows his teammate looking at a bottle of head and shoulders, wondering why it seems lighter. He quickly realizes that his teammate, Troy Polamalu, has noticeably thicker hair. After a comical argument during which Polamlu denies using the shampoo, he finally admits he had been using it.

The spot would appeal to football fanatics who like Troy Polamalu. By using a celebrity to promote their product, the company reaches out to other football fans. However, I found the ad to be unconvincing. The ad uses digital technology to show Polamalu’s hair growing larger. But, it is obvious that Polamalu’s hair is growing because of the use of technology, not because of the shampoo. The argument that Polamalu and his teammate have also seems forced. Though they argue in a light-hearted way, it does not seem authentic. At the end of the commercial, the announcer finally states that the shampoo helps your hair grow noticeably thicker.

To make the ad more effective, I would recommend using people (or football players in this case) who actually use the product and see realistic results. Though the spot presents the shampoo in a some-what funny manner, the overall idea is not convincing.