Commercial 1

1.    New Axe Full Control Commercial

Deodorant is something that everyone needs, but thinks effortlessly about. When I go to the grocery store, I do not focus on the brand of the deodorant, but rather the price. As a result, any deodorant company is faced with the challenge of presenting their deodorant as unique.

In the new Axe Full Control commercial, a nervous and anxious young man loses a gorgeous girl, as he is struggling to control his sweating and anxiety. Yet, when he sprays Axe Full Control under his arms, he suddenly transforms into a charming, attractive man who has the confidence to win a girl.

Overall, I thought this commercial was well executed. It was simply created. The men portrayed are your average looking men, which I believe made the ad more relatable to younger men. The music added to the overall impact of the commercial. The slow and dramatic music emphasized the extremity of the event. No man wants to experience perspiration when meeting a gorgeous woman. By focusing on a common issue that embarrasses many men, this commercial is able to relate to the average man.

Compared to many other commercials I have seen, Axe did not use any unique special effects to produce this ad. Yet, I believe that the ad was still a success. Deodorant is a simple product, so an over-the top, digitally enhanced ad was not necessary to promote this product. However, I would recommend making it clear from the beginning that it is going to be an axe deodorant ad. At first, I was not sure what it was promoting. It could have been trying to sell a pill to help control your anxiety! Nevertheless, the ad was humorous, simple and unique.